Commercials with a goal
Before the camera rolls, the strategy is set: who should the video reach, which channel does it run on, and what should the viewer do afterwards? A spot for Instagram ads works differently from a video for your homepage or regional cinema advertising — which is exactly why every project starts with these questions, not with the gear.
I produce product videos and launch campaigns, social ads in every format, promotional spots for hospitality and retail, and recruiting videos that actually reach applicants. As a trained graphic designer I always think your brand along: the colours, type and tone of your identity carry into the video.
For Pommesfreunde in Munich I produced campaign videos built exactly this way — attention up front, message in the middle, clear action at the end.
The route to the finished spot — in four steps
First: the discovery call, where we clarify goal, audience and budget. Second: concept and planning — idea, storyboard, shot list and schedule come together in two to five days. Third: the shoot, usually one day, efficient and without holding up your business. Fourth: post-production with edit, colour grade, sound design and music — revision round included.
Delivery covers every format your campaign needs: 16:9 for YouTube and website, 9:16 for Reels, TikTok and Stories, 1:1 for feed ads. Plus multiple edit lengths on request — 30, 15 and 6 seconds — so one shoot powers a complete campaign.
Your video partner on site, without agency overhead
Commercial production sounds like a big agency with a big budget — but it doesn't have to be. As a freelance videographer from Schwerin I deliver production quality at a national level without agency layers: you talk directly to the person who conceives, shoots and edits your video.
That makes projects faster, leaner and more precise. I work for clients in Schwerin, Hamburg, Rostock and Wismar — and nationwide, wherever a good story wants to be shot.
Common questions about commercial video
How much does a commercial video in Schwerin cost?
The honest answer: it depends on scope. A compact social media spot with one shoot day starts, as orientation, in the four-figure range; elaborate campaigns with multiple shoot days, talent and motion design sit above that. The biggest price factors are shoot days, concept work, post-production and usage rights. After the first call you'll receive a transparent fixed-price quote.
How fast can a commercial be ready?
Typically two to six weeks from briefing to delivery. If a campaign is urgent, compact formats with a clear concept can be turned around within one to two weeks — talk to me about your timeline.
Do we need actors for our commercial?
Usually not. Real employees, real customers and real products come across as more credible than booked talent in most cases — and save budget. If the concept calls for professional talent, I organise the casting through my network.
Can one video work across several channels?
Yes — if it's planned that way from the start. I shoot so that widescreen, vertical and square formats cut cleanly from the same material, and deliver multiple lengths for ads, website and social media. That way one shoot day funds an entire campaign.
Do you also take on just the edit, or just the shoot?
The standard is full production from one hand — that secures quality and speed. Individual services like editing existing footage are possible by arrangement, provided the source material is technically solid.
Your next campaign deserves better video
Briefly describe your product, goal and timeline — I'll reply within 24 hours with an honest assessment and a proposal.
Request a commercial→